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Credit Suisse report released today, while Baidu reached cooperation with Symbian, may be a major breakthrough in terms of mobile Internet, but still faces many challenges. Credit Suisse also pointed out that, thanks to rising keyword prices,[link widoczny dla zalogowanych], Baidu in the second quarter results will be better than expected.
following summary of the report:
6 8,[link widoczny dla zalogowanych], Baidu announced Symbian Association reached an agreement to jointly promote wireless \Symbian Association Baidu will \In addition, the two sides will face the terminal manufacturers and operators based on the \
August 2009, Baidu first proposed the \Therefore,like the appearance of two ships,[link widoczny dla zalogowanych], in the long run, is expected to provide Baidu calculated through box stores like Apple's application services. Association with the cooperation of Symbian, Baidu seems to have achieved a major breakthrough in terms of mobile Internet, because the 2009 Symbian OS smartphone users worldwide mobile phone accounts for 74.9%. However, we expect Baidu in the field of mobile Internet will be challenged:
1) Symbian route changes is still unknown: We believe that the upcoming Symbian `3 (2010 mid-soon), and Symbian` 4 (2010 year-end launch) is still not high degree of expectation. In addition, the user program interface (UI) and the overall improvement of the operating system function is still slow.
2) hardware support is limited: in the major vendors in the Symbian mobile phone, Sony Ericsson recognize there are challenges of the platform, Samsung has also been moving away from Symbian. On the other hand, most of the domestic mobile phone / tablet computer maker seems to support the Android platform.
3) Nokia began to promote the new operating system MeeGo: Although Symbian is the leading platform providers,also have declared ready to hit the \, Nokia has also developed a new operating system MeeGo.
4) weakened the relationship between iOS and Android: Baidu cooperation with Symbian and Android might mean iOS support weakened. Baidu currently only iOS and Android were developed an application,[link widoczny dla zalogowanych], which is currently all the major Internet companies in China the lowest.
Than-expected second quarter results
With all the dealers and agents to communicate, we expect the second quarter, Baidu's revenue higher than the previous outlook of 6%, indicating that the second quarter customer revenue per user (ARPU) increased by 40%, while ARPU to reach new customers 3,000 yuan. We believe that a key performance exceeded expectations due to sharp price increase. Switch to the \We are from November 2009 to July 2010 sample survey carried out key words and conduct a price comparison and found that the average price increased by about 300%, 58% of keyword prices doubled. In the Phoenix Nest, our sample, the highest price over the keyword 70 yuan per click.
In anticipation of rising keyword prices, we are to Baidu in 2010 and 2011 earnings per share is expected to increase 4% and 2%. We will raise the price target from $ 57 to $ 58.7. Baidu is 50 times current earnings. We maintain the stock \
Text / Netease technology